Frequently Asked
Questions
Everything you need to know about how Attyro verifies product claims, scores trust and shares evidence.
What is Attyro?
Attyro is a product trust platform that connects product claims with supporting evidence such as laboratory reports, certifications, audits, sourcing records and traceability information.
Is Attyro a certification company?
No. Attyro does not replace regulators, accredited laboratories or certification bodies. It organises, reviews and presents available evidence and can map that evidence against relevant standards.
What types of evidence can brands add?
Brands can add laboratory reports, certifications, supplier records, audit reports, sourcing information, operational records, photographs, videos and traceability data.
How are claims verified?
Attyro checks whether relevant supporting evidence is available, valid and connected to the claim. The verification status clearly shows the type and strength of evidence used.
What is the Trust Score?
The Trust Score represents the quality, coverage, verification and freshness of available evidence. The website publishes a transparent explanation of how the score is calculated.
Can consumers access the evidence?
Brands can decide which evidence is publicly visible. Sensitive documents can be summarised or selectively shared while still showing their verification status.
How does Attyro help businesses and institutions?
Businesses can shortlist and compare products using trust scores, claim status, sourcing information, certifications and standards mapping for procurement, aggregation or export evaluation.
Can AI agents use Attyro data?
Attyro is being designed to make product claims and evidence machine-readable, allowing AI systems to identify products matching defined safety, sourcing and certification criteria.
What happens when evidence expires?
The platform can flag expiring or outdated evidence and update the verification status until current proof is provided.
Which product categories does Attyro support?
Attyro is initially focused on food and other trust-sensitive categories, with the platform designed to expand to nutraceuticals, cosmetics and additional physical products.
See what a Product Trust Page
looks like for your category.
Start with food, or talk to us about your product category.