Turn Product Claims into Verifiable Proof
The trust infrastructure for how humans and AI discover, evaluate and choose products.
Attyro connects product claims with laboratory reports, certifications, audits, sourcing records and traceability — making proof easier for brands to demonstrate and easier for consumers, businesses and AI to understand.
“While operating a food business, we found that responsible brands often had the evidence — but no simple way to organise, explain and share it. Attyro was created to close that gap.”
Attyro founding team
Products make claims.
Proof is difficult to find.
Evidence is often scattered across PDFs, email threads, certificates, spreadsheets and messaging applications.
- Brands struggle to demonstrate authenticity.
- Consumers cannot easily validate product claims.
- Buyers spend time collecting and reviewing documents.
- AI systems cannot reliably evaluate the evidence behind a product.
Built for brands, consumers, businesses and AI
Prove what you claim
- Demonstrate product authenticity
- Strengthen consumer and buyer confidence
- Keep evidence organised and current
Choose with confidence
- View verified claims and evidence
- Review safety checks and certifications
- Understand source and traceability
Source with greater confidence
- Compare products using structured criteria
- Support aggregation and procurement decisions
- Review readiness for institutional or export requirements
Discover through structured evidence
- Safety checks and sourcing conditions
- Certifications and claim status
- Evidence freshness
From product claim to trusted decision
Attyro evaluates the completeness, validity and relevance of submitted evidence. Claims are connected to their supporting proof, evidence validity can be monitored, and available information can be mapped against relevant standards.
Add Claims and Evidence
- Add products and claims
- Upload supporting proof
- Attach reports and records
Verify and Structure Evidence
- Review evidence quality
- Link claims to proof
- Map against relevant standards
Share Trust and Compliance
- Publish trust and evidence
- Show source and traceability
- Enable buyer and AI discovery
One Product Trust Page. Every proof point.
- Claim summary and verification status
- Trust score
- Laboratory test history
- Certifications and audits
- Ingredient or raw-material evidence
- Source and traceability
- Process details
- Photographs and videos
- Downloadable reports
- Evidence validity
- Standards mapping
Your products already make claims.
Make the proof easy to see.
Build a clear, evidence-backed trust experience for consumers, buyers and AI.
